Keywords with the highest search and CPC values have the potential to generate the highest financial return, but are usually the most difficult to rank for (as shown under the DIFF tab). Perform a keyword search on KW Finder or SEM Rush to find a target keyword. This data reveals that late winter/ early spring is the best time to focus on posting gardening related content. A search for the term “gardening” reveals that searches for that topic hit their lowest point in December, and their highest point in early May. Use Google Trends to pickup on topics that are trending. Keyword research is the process of finding and selecting keywords/topics that people are searching for that aren’t too competitive. In order to find videos that are going to get traffic and generate the most money from advertising, you first need to do some keyword research.
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